Info

Axel Bjurström is a Stockholm based architect and product designer, working with small scale architecture, interior architecture, industrial- and furniture design. His ambition is to create simple yet functional design with clean lines – all based on the Scandinavian design tradition.

To incorporate the Scandinavian design principles in the brand positioning was a natural approach. Reducing all the graphic elements to its bare essentials gives room for Axel everyday objects and let them shine.