Agency: Stockholm Design Lab
Besides the Premium range, Salzburg Milch also offers the purest quality of milk from a collective of family driven farms – on average the farms have 16 cows. The dairy producer started a unique program together with their organic farmers from the Lungau Biosphere Park, in cooperation with the higher federal teaching and research institute Raumberg-Gumpenstein and the WWF Austria. Conscious awareness, focus on the original values again, the highest level of animal health, regional thinking and acting, pure, genuine milk products with a natural taste – all this is combined in the new, exclusive range. Did you ever taste milk from you neighbour's cows? Then you know what the Reine Lungau products taste like!
The task was to bring the pure and regional taste to life and show SalzburgMilch’s love for nature and animals. With that in mind a clear differentiation in an otherwise homogenous, traditional marketplace was created.
The visual concept for the unique premium milk range “Reine Lungau” uses an abstraction of the rural mountainous landscape of the both hilly and alpine biosphere reserve Lungau. This minimalistic language should remind everyone on the pure and simple beauty that surrounds us.
It was given to use the same concept for the TVC, however, the visual approach was to show realistic scenes from the organic farmers in the Alps, their daily hard work and what they do this for.
– All for a mouthful of genuine milk, yoghurt or acidophilus milk.
Watch the TVC here: https://www.youtube.com/watch?v=gVtNwsR0H8w
© Lisa Fleck 2021
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