In 2008 fashion designer Eva Poleschinski founded the label ep_anoui (french for "blossomed"). With a strong focus on individuality, she strives for creating fashion that let people flourish. Natural elements are combined with strict shapes — delicate femininity meets architecturally lines.

With "Le papillon retenu", the designer created bridal robes that were based on both classic and traditional fashion influences – exclusive materials paired with hand embroidery and with no compromise in quality. 

Eva reached out for a new graphic set-card approach which became a simple yet colourful approach, highlighting the intense images with matching background colors.