Dr Hinterecker

A plaster for everyone 

Info

Medical practices have a reputation for looking cold and clinical, which is something that can make patients feel uneasy the second they walk through the door. Creating a modern, attractive aesthetic that will encourage positive connotations with patients, rather than putting up instant barriers. 

With the aim to communicate medicine in a more human way, Dr Eva Hinterecker wanted to create a branding that makes people feel a bit more positive.

a welcoming oasis of calm amid the sterility of a healthcare facility

A visit to the doctor isn’t at the top of most people’s favorite activities, but it’s something that everyone has to do at some point or other. For some patients, however, a fear of seeing a doctor is a very serious problem, and one that can stop them from getting the treatment they need.

Change up the aesthetic