The Beerenberg is a nature idyl for relaxation and slow movement right above the roofs op Linz, Upper Austria. The family owned business is the biggest organic blueberry farm in Austria. On 22 hectares it produces the finest organic blueberries for self picking and buying.
For the facelift of their graphical world, the owners Jakob and Klaus Schmied asked for a cohesive packaging concept. What they got is a holistic approach on their brand and brand elements in order to create a homogenous brand experience. Their symbol and word mark has been optimised and brings now strength, simplicity and life to the brand. Other elements have been newly created and/or reshaped and provide a cohesive look. They perform well across various platforms and scales, from the small-space digital world to packaging and signage.
The packaging shows less brand – instead there is more relevant information and color across the product family. The logo and big type embrace the shape of the packaging confidently and proudly and make navigation on all products easy – a crucial task for creating more impact on the shelf.
© Lisa Fleck 2022
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