Coca Cola Austria: 90 years of togehterness
Campaign concept, Concept development, Art direction
In 1929 Coca Cola opened its first bottling plants in Austria. 90 years later, we provided a big stage for their alpine anniversary. “Miteinand” (togetherness) is a 360° communication campaign combining Coca Cola’s regional attachment with their core values. Optimism, diversity and inclusion are the brand’s core building blocks as well as of the campaign. Coca Cola wanted to set a clear statement and reminder on the importance of unity at all times. Apart from two TVCs and several online commercials, the campaign also comprised of a new interpretation of the Coke song. The print matter includes a new label design for all bottles with the name of all Austrian districts, OOH posters with the names of all Austrian local communities as well as regionalised city lights, delivering a strong message of regionality and unity.
Agency: Obscura
Coca Cola Austria: Cookbook series
Concept development, Art direction
As part of their 90th anniversary campaign, Coca-Cola Austria and TV-chef Alexander Kumptner published an inspiring cookbook series, consisting of both traditional dishes like "Wiener Schnitzel" or the "Vorarlberger Funkaküachle" and new interpretations with a modern twist of the traditional, like vanilla ice cream with pumpkin-seed oil only to name one. Always captured in bird’s-eye view, a series of three books show a great variety of vegan, vegetarian as well as meaty BBQ dishes. Mahlzeit!
Agency: Obscura / Food photography: Marion Luttenberger / Prop styling: Miriam Eberhart / Food styling: Jakob Bretterbauer
Salzburg Milch: Purely regional
As part of their 90th anniversary campaign, Coca-Cola Austria and TV-chef Alexander Kumptner published an inspiring cookbook series, consisting of both traditional dishes like "Wiener Schnitzel" or the "Vorarlberger Funkaküachle" and new interpretations with a modern twist of the traditional, like vanilla ice cream with pumpkin-seed oil only to name one. Always captured in bird’s-eye view, a series of three books show a great variety of vegan, vegetarian as well as meaty BBQ dishes. Mahlzeit!
IKEA FOOD: For the many people
Packaging concept, Art direction
Quality and design should be affordable for everybody. The democratic design principles, low price, form, function, quality and sustainability applies to everything IKEA does. No matter if it is selling furniture – or food. IKEA offers food from responsible and high quality sources that tastes great. And who does not love the world famous KÖTTBULLAR (meatballs), the crunchy KNÄCKEBRÖD (crisp bread) or the fruity GLÖGG (moulded wine).
IKEA’s products are famous for sometimes being impossible to pronounce outside of Sweden. The main challenge was to create a clear packaging design that instantly conveys the products. Three different design strategies reflect IKEA’s design principles and help to understand the content: transparency, photography and iconic graphics/simple illustrations. The taste of Sweden in millions of homes around the world.
Agency: Stockholm Design Lab / Food photography: Wolfgang Kleinschmidt / Food styling: Cilla Göthlinder
Film Festival Kitzbühel: Eyes wide open
Art Direction
The annual film festival in Kitzbühel is a young, creative film festival amid the Tyrolean Alps. With its special atmosphere high up on the Kitzbühler Horn, open-air performances, classic screenings and car cinema can be enjoyed surrounded by the pristine landscape. With a program packed with precious moving content from both national and international talents it becomes impossible to miss any part on the festival programme. Each year, the FFKB announces a poster competition to let creativity run free.
The graphic approach visualises the intensity of such festivals, the urge to see every screening. OOH in both urban and rural areas all around Austria.
Lower Austria tourist board: The mountains are calling
Art Direction
The information campaign on a summer in the mountains of Lower Austria raises awareness for the right preparation, how to deal with nature and the resources available on mountains and huts. Colourful, striking illustrations create a lively, yet informative explanation that covers all different steps to obey when planning a trip to alpine regions.
Eva Poleschinski: Le papillon retenu
Art Direction, Design
In 2008 fashion designer Eva Poleschinski founded the label ep_anoui (french for "blossomed"). With a strong focus on individuality, she strives for creating fashion that let people flourish. Natural elements are combined with strict shapes — delicate femininity meets architecturally lines.
With "Le papillon retenu", the designer created bridal robes that were based on both classic and traditional fashion influences – exclusive materials paired with hand embroidery and with no compromise in quality. Eva reached out for a new graphic set-card approach which became a simple yet colourful approach, highlighting the intense images with matching background colors.
Nordic Museum: Stripes/Rythm/Direction
Exhibition design
As part of their 90th anniversary campaign, Coca-Cola Austria and TV-chef Alexander Kumptner published an inspiring cookbook series, consisting of both traditional dishes like "Wiener Schnitzel" or the "Vorarlberger Funkaküachle" and new interpretations with a modern twist of the traditional, like vanilla ice cream with pumpkin-seed oil only to name one. Always captured in bird’s-eye view, a series of three books show a great variety of vegan, vegetarian as well as meaty BBQ dishes. Mahlzeit!
Agency: Stockholm Design Lab
