A blueberry‘s paradise
Concept developmentPackaging designRebranding
The biggest organic blueberry farm in Austria is a family owned business. On four hectares it produces the finest organic blueberries for self picking and buying. It is a nature idyl for relaxation and slow movement right above the roofs op Linz, Upper Austria.
For the facelift of their graphical world, the owners asked for a packaging concept and got a holistic approach on their brand. Their symbol and word mark has been optimised and brings now strength, simplicity and life to the brand. Other brand elements have been newly created and provide a cohesive look. They perform well across various platforms and scales, from the small-space digital world to packaging and signage.
Now the product is more recognisable on the shelf. The packaging shows less brand – instead there is more relevant information and color across the product family. The logo and big type embrace the shape of the packaging confidently and proudly and make navigation on all products easy. All in all it creates more impact and a more homogenous brand experience — all in line with the new Beerenberg brand.